| Harry Potter and the Source of The Search |
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Quite a few people have read the Harry Potter series - it's the best selling book series that I know of personally, and has created fan sites that have been featured in the news worldwide! So what does Harry Potter have to do with search engine optimization? Read more of "Source of the Search" and find out!
When people find your website, they'll have done so one of several different ways. They could have used one of the most popular search engines to find relevant content on your site. They could have seen it on your business cards, or heard it on the news. I'll be focusing on finding links to your site from other sites. Inbound linking, as it's called, is important for two reasons:
Search Engines give higher ratings to websites that are linked to by other websites. Many so-called optimizers will make the mistake of seeking inbound links of not-relevant sites, or link-farms. Be warned that if a Harry Potter website gets linked to from a thousand Hammer Manufacturer websites, the Potter website would not gain a thing! For inbound links to count for much, they must be linked to by relevant websites. For example, a link to a Harry Potter website from another Harry Potter website is a good vote for success! The most important aspect of inbound links is that you get more traffic to your site. If you were linked by a great, high traffic website, you get more traffic to your site - and in return, more conversion. Focus on getting relevant links to your website because of the traffic, and the Search Engine Rankings will increase! Friday, I'm going to cut from the Search Engine information and move to some interesting new technology for websites! |